"On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer user's key questions, they leave." Jakob Nielson

warren laine-naida | web consulting

Warren Laine-Naida built his first website in 1994. He has worked on web projects for clientele in Canada, the US, Europe and Asia. He has experience in web projects from single page personal blogs to 7000 page university websites. His present focus in web development are the Drupal CMS, Responsive Web Design and Content Strategy.

Realise your web project with experienced assistance. No budget is too small. Services include Website Design & Development, Social Media Campaigns, Content Management Systems, Internet Marketing Strategies, SEO Search Engine Optimization, Online Brand Development, and Ecommerce Online Stores.

Web projects to date: 298. Chocolate sculptures: 232. When not working on the web, I enjoy sculpting, teaching, and lecturing about chocolate.

Wait a minute, show me the chocolate ...

open projects

Digitales Heimatmuseum Bremen (website consulting 2017)
Homeopathie Praxis Schreier (website 2017)
Lapenna Personal Fitness and Team Training (website, consulting, 2016)
Responsive upgrade website Information Travels PR Munich
Blocherer Schule (responsive microsite, student marketing, consulting, 2015 - ongoing)
Hacker School Organisator Bremen
Wordpress and web seminars

Related Professional Experience

Jacobs University Bremen

Partner, M&W Handcrafted Web Communication 2012 - today

Located in Bremen Germany, M&W Handcrafted Web are Mario Kaiser and Warren Laine-Naida. They built their first website in 1994. Together, they have worked on web projects for clientele in Canada, the US, Europe and Asia.

M&W have experience in web projects from simple posterous and blog pages to 7000 page university websites. Their present focus in web development are the joomla! and wordpress CMS, Responsive Web Design and Content Strategy.

Jacobs University Bremen

Web Services Manager, Jacobs University, Bremen, Germany 2004 - 2011 / 2012 - 2016

Located in Bremen Germany, Jacobs University Bremen is a private, independent research university offering accredited degree programs in engineering, the natural sciences, humanities and social sciences. Managing an initial re-launch of the website in 2004, and again in 2009. Managing the re-launch in 2014 - 2015. Supporting and monitoring the 350+ userweb websites of the university, the web services manager is also responsible for community support, teaching, management of the web services team, coordination with the IT dept, web editors of each dept and school, and the production agencies employed by the university.

Conducting workshops in imperia, wordpress, joomla! and drupal CMS / SEO, and social media.
Conducting courses in Flash, HTML, Photoshop, Human/Computer interaction, web ethics and good web practices
Conception, design, proof and realization of all online media campaigns together with departments and faculties
Responsible for the monitoring of university online presence
Responsible for the technical web support for community
Responsible for the deployment of all websites and users
Consultation and advising of university partners
Management of web services team
Responsible for the web services budget

Honey Design

Web Projects Manager, Honey Design, London, Canada 2011

HONEY Design is a full-service agency with clients such as Huron College, Kings College, Brescia College, LHSF, LHSC, Dancor, Clera, and Labatt. Online services provided and projects realized included re-branding strategies, SEO and google adword campaigns, branded social media campaigns, CMS development and training, e-commerce systems, interactive tours and videos.

Development and presentation of RFPs
Conception, Structure, Design and Realisation of website, social media, and SEO projects
Management of project scope, estimates and timing, responsible for project budget and vendors
Management of web developers
Development and maintenance of the HONEY online presence


Project Manager New Media, AD&D, Munich, Germany 2000-2004

AD&D and AD&D Interactive serviced both print and online clients such as Columbia Pictures, Adelholzener, Europa Fachpresse, Buena Vista, Gore and Siemens. I was responsible for the online realization of campaigns which also ran to print with a team of three others. I was also involved in many of the project's print elements and the software and skills behind print media.

Conception, design and realization of movie trailers, banner campaigns and websites in flash and html
Conception, design and realization of Flash games
Development and maintenance of the AD&D websites
Development and presentation of client pitches


Web Designer, Graffiti, Munich, Germany 1999

Graffiti had offices in Munich and Hamburg, servicing customers such as IDG entertainment, NTV, Telekom, Loewe and DAB. Direct Anlage Bank's online trading and banking services were first created by Graffiti. Programming and Flash creation with limited exposure to print projects.

Conception, design and programming of online marketing campaigns
Creation of graphic material for various websites.
Banner campaigns for various clients

Lucy Turpin Communications

Online Marketing Trainee, Lucy Turpin Communications, Munich, Germany 1995-1998

Including clients such as Rational Software, Google, iRiver, Sony, McAfee etc. Responsible for a broad variety of online activities such as research, SEO, and online support of print /event activities. First exposure to html and scripting.

© warren laine-naida 1994-2017 projects@warrenlainenaida.net | impressum